
Beauty
CORPORATE SOCIAL RESPONSIBILITY
Jin Wang and ShanCha are committed to the protection of this 200,000 acre forest that are the source of what we believe is the finest Camellia oil in Asia. Because Camellia seeds are harvested by hand, without intruding on the fertility of the continuously blossoming trees, ShanCha can protect the southern Xinxian forest lands from unwanted intrusion and destruction. The farmers of the surrounding villages have been sustainably harvesting for over 25 generations and share ShanCha’s commitment to the preservation of this land. Using traditional methods of hand grinding the farmers from these villages have made a subsistence living from the forest for over 500 years now. In order to protect the traditional way of life ShanCha has partnered with Lingrui in the introduction of a local cold-press grinder, to extract oil from seeds in small batches. This single point of mechanization is allowing farmers to increase production sufficient to move their lives from subsistence to a local living wage.
Giving back to the people in need.