ShanCha Inc. Participated in the 2017 China Fashion Gala

On Sunday, May 7, ShanCha Inc. along with many of the world's leading brands and celebrities participated the second annual China Fashion Gala co-presented by China Institute and China Beauty Charity Fund.

The China Fashion Gala is a platform designed to show the creativity inspired by China. It aims to bring the spotlight to China’s profound influence in the field of fashion. The funds raised will be used to support the talented new generation of Chinese designers, and in recognition of individuals who brought Chinese design and aesthetics to the forefront of fashion on the global stage.

The 2017 China Fashion Gala is hosted by Yue-Sai Kan, President of China Beauty Charity Fund, and James Heimowitz, President of China Institute. Joe Zee, the Editor-in-Chief of Yahoo! Style is the host of this gala.

2017 China Fashion Gala honoured the world-renowned fashion photographer Chen Man and model industry legend Carmen Dell'Orefice for their outstanding contributions that have placed Chinese design at the forefront of fashion. The Gala also invited consultants and guests, including many well-renowned fashion leaders: Valentino, Vivienne Tam, Christian Louboutin, Zang Toi, Nicole Miller and Valerie Steele.

ShanCha Inc. as a highly socially responsible business, shares the same concept of development and purpose with the China Fashion Gala: "To support the Chinese fashion culture, help more capable Chinese people to realize the fashion dream”. That’s the reason ShanCha Inc. was so actively involved in this charity event.

The camellia oil from ShanCha Inc. hails from the beautiful ancient camellia trees of Xin County in Henan Province, China. These camellia forests are indigenous to the mountains and regenerate on their own. Organic, wild, cold pressed but with limited production. That's why ShanCha Inc. has only 185,000 membership seats available worldwide; it is a special privilege. But in order to provide the greatest support for charity, ShanCha Inc. offered up two three-year Diamond memberships for live auctions. Meanwhile, ShanCha Inc. provided a beautiful and stylish package of 50ml camellia oil as a gift for all the guests. Also, the main courses, which were highly appreciated during the dinner of the gala, were also prepared with ShanCha Inc.'s very own camellia oil.

More importantly, because of the event, more and more celebrities got a chance to learn about this rare treasure, and showed a strong desire to learn more about and try this product. At the same time, they also deeply felt that ShanCha Inc. has a sense of social responsibility and the desire to support young people in China.

There were five auctions in the auction section. Yue-Sai Kan highlighted ShanCha Inc. and explained the birth of camellia oil- the hand-picked, cold pressing process of the camellia seeds. The atmosphere had reached a climax. Then, cued by the elegant music, two screens displayed a one-minute video introducing the ShanCha Brand. The guests were amazed by this stunning video. The auction for the two three-year memberships was also a huge success and finally, these two auctions were captured by two US celebrities at the price of $ 6000 and $ 5500.

The 2017 China Fashion Gala ended with a perfect fashion show from the famous international designer Lan Yu. At the end of the ceremony, every guest held a gift bag from ShanCha Inc. with our 50ml gorgeous camellia oil in it. They all expressed heartfelt praise about the stylish and environmentally friendly, exquisite packaging design.

Since the autumn of 2016 when ShanCha Inc. officially launching the US market, we kept expanding our horizons and the degree of integration into the American mainstream is growing. In the future, we will strive to create more opportunities to more consumers to promote our precious camellia oil, spreading the joy of caring, delivering a healthy lifestyle, and bringing beauty out from the inside.