ShanCha®Health Lecture: Daily Diet and Diabetes Prevention

On August 19, 2017, 2-4 pm, ShanCha Inc. successfully held its first Health Salon Event in Manhattan, New York City.

It is a great honor for us to invite Dr. Changhong Li from the Children’s Hospital affiliated to the University of Pennsylvania, as well as Dr. Ning Yan, a diabetes specialist with 25 years of pharmaceutical experience, bringing ShanCha® Club members and friends from all walks of life a lecture on healthiness and preventing diabetes

At the beginning of the admission,the attention of the guests is attracted by a series of dramatic pictures exhibited on-site. These pictures are all from the hometown of camellia, Xin County, taken by the local photographers. In the tranquil atmosphere created by blues music, people stop to look at the pictures, mesmerized by the beauty of the distant east.

The highlight of this event – the health lecture section, starts with Dr. Changhong Li opening up the talk with the theme of diabetes as a warning flag from our body of our current lifestyle. Dr. Li explains the types of diabetes and the impact on daily life, as well as in all aspects of health.

The lecture is interesting and creates a lively atmosphere. After the lecture the guests raise a variety of questions. Dr. Li gives detailed answers one by one. The interaction is ample. Many guests say that after listening to Dr. Li's lecture, they reflect on their own lifestyles and see a part of themselves in the lecture about unhealthy habits. They express their desire to adjust and start exercising more on a weekly basis.

Dr. Ning Yan's lecture theme is how to prevent diabetes. He mainly describes the causes of diabetes and how to keep the ailment away by nipping it in the bud through healthy habits in everyday life. People feel that they benefitted greatly from the lecture, and express the will to change their daily routines, not only for themselves, but also to remind their families and friends of the dangers of diabetes.

In addition to the theme of the health lecture, this event also introduces the camellia wellness ecotour which will be held in October this year. The guests are all very interested in this event, expressing their wish to participate and to experience the charm of the hometown of camellia.

The event offers exquisite afternoon tea and dainties. The guests are delighted to taste each kind. The employees from ShanCha Inc. have used camellia oil to make a variety of snacks which are delicate and healthy at the same time, which garner much praise from guests.

At the end of the event, the guests express their appreciation for ShanCha®'s commitment to providing health services, that they have now gained a deeper understanding of diabetes and hope that ShanCha® would be able to organize more similar activities in the future.

ShanCha Inc. thanks Dr. Changhong Li and Dr. Ning Yan for their support for the ShanCha Inc. health care enterprise. We also thank every guest, wish all a healthy lifestyle and to enjoy the beauty of life to the fullest.

ShanCha Health Salon Series - Daily Diet and Disease Prevention

2017 ShanCha Journey

True Enlightenment Through Peace of Mind
Profound Perspectives Through Broader Skies

2017 Camellia Wellness Ecotour

Members Exclusive

_____

Date
Oct. 25-30, 2017 

Location
Xin County, Henan Province, China

_______

Latitude: 31°28'～31°46'

Longitude: 114°33'～115°12'

The south of the mountains — a secluded place

Between cloud and water — a pure land

Xin County, Henan Province, China

The Production Base of ShanCha Camellia Oil

 

This October, in the golden Autumn

ShanCha will embark on The Camellia Wellness Ecotour

_______

To visit the picturesque countryside — Xihe Bay

Xihe Bay Ancient Village was built during the end of the Yuan Dynasty (1271-1368 CE) 

Completed at the start of the Ming Dynasty (1368-1611 CE)

With a history spanning over seven centuries

Stone carvings, brick carvings, and wood carvings

Are the storytellers of history, and the mark of ancient architectural brilliance

Millennium-old great trees, delicately beautiful domestic dwellings

The pleasant ecological environment, traditional and earthy folk customs

 

Unravel the mystery of ancient wild camellia trees
Appreciate the stunning beauty of camellia flowers

_______

For hundreds of years, in the hinterlands of the Dabie Mountains

Wild camellia trees have grown freely and proudly on the hillsides facing the sun

During the solar terms of “Cold Dew” and “Frost’s Descent”

The camellia blossoms merge into an ocean of flowers

The rich fruits covering the branches

A rare convergence of the progression of life

 

Hand pick the camellia fruits
Experience for yourself the cold-press process
Learn the origins of camellia oil production

_______

Hand-pick the camellia fruits

which have absorbed the sun and rain for 13 months

Explore the cold-press factory

revealing the secrets of each drop of camellia oil

Discover the healthy elements of camellia oil

and the real meaning of "gift from nature"

Learn about ShanCha’s commitment to environmentalism

and its responsibility to the camellia forests

Hand in hand with the people in the mountains

 

Zen meditation in the mountains and
by the rivers for the wellness of the body and spirit

Nutritionists share health secrets

Chan masters host Buddhist teachings and answer questions

Expound and propagate the essence of Buddhism

____

Yoga by the lake

Sooth your body and channel your energy

-Deep meditation in the natural oxygen bar

-Renowned calligraphers and painters perform live

Presenting the beauty of classical Chinese learning

 

Various craft workshops

Learn the folk customs and the art of craftsmanship

Savour a pleasure different from your daily experiences

 

Accommodation: ShanCha Villa
 

Located by the Xiangshan Lake which enjoys the reputation of the

“West Lake of Southern Henan Province,”

for its similarity to the scenic West Lake in Hangzhou

Built along the hillside

Eeccentric rock formations

Beautiful and secluded landscapes

Luxuriant woods and soaring bamboos

Misty air

A tranquil courtyard

Pick natural tea leaves among the clouds

Gaze into the distance from Xianglu Peak

Enjoy the natural beauty of lakes and mountains

Taste the fresh autumn tea among the countryside scenery

 

Savor the healthy local delicacies
 

Sild fish from Xiangshan Reservoir are fresh and delicious

Specialties made with all-natural green vegetables have a unique flavour

 

Camellia is the bridge that connects you to the world
Let the best camellia oil meet a worthy beholder

Set off
Let us embark on a camellia journey
A journey of the soul...

________
 

RSVP

support@shanchainc.com

1-800-660-8856
86-400-639-6783
 

Event is available to participate until 08/15/2017

ShanCha and Friends: Beneath the Same Tree

TUESDAY / JULY 18TH, 2017 

6:00PM - 8:00PM 

NEW YORK, HARVARD CLUB

35 W 44TH ST, MANHATTAN, NEW YORK, NY

Photo source: official website of Harvard Club (https://www.hcny.com)

TICKET VALUE: $300 

FREE ADMISSION: AVAILABLE TO MEMBERS AND ONE FRIEND 

AS WELL AS HONOURED GUESTS INVITED BY SHANCHA INC. 

---

ART SECTION

Renowned pianist’s live performance 

Traditional Chinese art 

Childen’s Choir 

IMAGE OF XIN COUNTY

Discover the beauty of Xin County,China 

Works by rural photographers

SOCIAL RESPONSIBILITY

Wishing ribbons on the wishing tree 

Charitable auctions

HAVE A GREAT TIME

Cocktail party 

Fine food made with camellia oil

Photo source: official website of Harvard Club (https://www.hcny.com)

Skin care party

AN UPLIFTING EVENT LIKE NO OTHER DURING MID-SUMMER IN NEW YORK CITY. 

BRINGINE TOGETHER ELITES FROM ALL WALKS OF LIFE ENTHUSIASTICALLY. 

EXPERIENCE THE JOY OF CHARITY AND WITNESS THE SHANCHA® MOTTO. 

*DRESS Code: 

Men-Formal or business casual 

Women-Evening gowns or business wear 

Make a Reservation

RSVP

"Beneath the Same Tree" Charity Event Held in Harvard Club

On the evening of July 18, 2017, ShanCha Inc.'s public charity event "Beneath the Same Tree" was successfully held at the Harvard Club in New York, with nearly 200 guests in attendance.

The president of Lingrui Group, China, Mr. Weizheng Xiong；Mr. Charles W. Sullivan, distributor of the Chinese traditional medicine company Tong Ren Tang in the United States; film artist Christine Chou; Worldf-amous choreographer and contemporary dance artist Mr. Wei Shen; candidate of New York Comptroller Mr. Michele Faulkner and renowned director and singer Ms. Yanqiu Li attended this event to offer their support.

From left to right: Mr. Weizheng Xiong, President of Lingrui Group; Mr. Wei Shen; Ms. Tang, spouse of Mr. Weizheng Xiong; Ms. Yanqiu Li.

Mr. Weizheng Xiong (the fifth from left), President of Lingrui Group, with guests and staff of ShanCha Inc.; Ms. Jin Wang (the second from left), CEO of ShanCha Inc.; Mr. Wei Shen (the fourth from left); Mr. Charles W. Sullivan (the fourth from right); Ms. Yanqiu Li (the fifth from right).

New York Comptroller Mr. Michele Faulkner

Mr. Weizheng Xiong gave the opening speech. He said that there is a special meaning behind our theme“Beneath the Same Tree”! Lingrui Group introduced camellia oil to the US because of two core beliefs：

Mr. Weizheng Xiong, President of Lingrui Group, giving a speech (Right， emcee Ms.Chloe Sun)

Appreciation and Return: As the only listed company in the Dabie Mountains of China, the long standing headquarters of Lingrui Group remains in the same location, to propel the development of local enterprises and help improve the living conditions of locals. Amidst the many projects, the production and development of a local specialty--wild camellia--has created a myriad of employment opportunities and encouraged many able-bodied migrant workers to return home and reunite with their families.

Sharing Health Concept: When compared to olive oil, camellia oil is much healthier because it contains more of the crucial nutrients required by our bodies. Camellia oil is not only healthy edible oil, but also natural beauty oil. It possesses a special characteristic that olive oil does not: under high cooking temperatures, the nutrients in the food remain unharmed. By promoting oil with superior health benefits, we can make the world a much healthier place!

ShanCha Inc.’s old friend Mr. Charles W. Sullivan shared the story about how he discovered camellia oil and his own personal experience of using it in the kitchen. In particular, he expressed his support of ShanCha Inc.’s market expansion into the United States as well as public charity activities. Mr. Sullivan also presented a check to ShanCha Inc.’s staff on site to become a member of the ShanCha Club.

The charming and talented singer Ms. Yanqiu Li made a special trip from China to New York to perform the theme song for our event: Beneath the Same Tree.

This song was written by renowned Chinese song writer Mr. Xing Che and composer Mr. Li Hu who have produced countless classic works. They have offered their tireless support to the charitable causeof camellia tree protection conducted by Lingrui Group and ShanCha Inc. so much so that they were willing to tailor a theme song for this event and created a high quality master tape on very short notice.

Beneath the same tree 

The blessings from you and me have sprouted 

Beneath the same tree 

No time difference between our hearts

The heart-touching lyrics and rhythm, the devoted interpretation of the song, the innocent smiles of the children displayed on the big screen moved all in attendance.

ShanCha Inc. launched“Join the Trip & Lend Your Compassion” program in mid-April to call on people to give their love and strength, claim the mountain forest and protect a heavenly treasure. ShanCha Inc. hopes for people to contribute their aid, to establish an unbreakable bond with the mountain forests, to let camellia be our guardian angels and live for all eternity, to make sure poverty and desolation no longer exist, to uncover and explore hidden treasures, and to spur migrant workers to return to their families.

Tonight’s event marked the kick off of this program. To awaken the protection of the millennium legend of camellia tree, and make it last an eternity for the sake of our health. To raise awareness for the camellia forests in Xin County, hoping that the prosperity 

of the camellia industry can help migrants return home. Left-behind children and the elderly should be alone no longer.

The music started again, the big screen playing the the mevideo. All guests held their breath, focusing on the mountains and water, the quiet village, the beautiful trees and the friendly villagers of Xin County. They were thrilled by the flow of expression and their eyes were full of emotions. 

When the video was set on the final page, the ShanCha logo, the scene was so solemn that the guests seemed to be immersed in the atmosphere created by the 4-minute film.

"The past and future of camellia oil", which was the door prize section, was a lively and interesting component throughout the whole night. All the guests competed to answer the questions, although all the 7 questions were challenging. Each question was swiftly and correctly answered, and one of them had even been answered by two guests simultaneously! Because camellia oil is such a new concept and product in the United States, it’s nice to have such a result which strongly supports the efforts of ShanCha Inc. in entering the US market and educating consumers.

The whole event lasted two hours. In the spirit of charity, it designed and combined several exciting sections with music, art, and food to keep guests entertained during the program. 

ShanCha Inc. provided bread and salad with bread dipping and salad dressing which were specially made with our wild and extra virgin camellia oil to let the guests explore and experience the 

product. People are packed with full appetites in front of the tasting table complimenting the fresh and light taste. They were curious about the oil and showed a great interest in our brand and our health butler service.

The display of wooden containers and pure camellia oil gave the skincare SPA table a strong natural atmosphere. Guests washed their hands in the round wooden basin and wiped them dry. Then they used a tiny and exquisite wooden spoon to take a small amount of camellia oil, dripped on the skin. Lastly, they gently massaged the area to help the oil be absorbed, which makes guests sincerely praise the magical effect of camellia oil rendering their hands silky and smooth with no grease at all. Even some of the men couldn’t help putting it on their hands and spoke highly about the results! 

Many of them said it would be the perfect gift for their significant others!

The handmade soaps also caught the attention of guests during the event with its wood-pulp and classic Eastern packaging. Guests praised it for its elegance and artisan craftsmanship, as well as its environmental friendliness. The soap itself has a lovely shape, a pleasant light fragrance, and a natural texture. All the exhibitions were emptied by guests. All in all, everything in the SPA section was presented in a beautiful and attractive manner, making it one of the many highlights of the evening.

On the Chinese culture table, the mud dogs sand wood cuts were displayed prominently. The tea-green colored notebook with paper made of camellia attracted the most attention. Guests were in love with them and simply couldn't put them down! We knew this was a very tiny platform to show Chinese elements and cultures, but even guests from China were able to obtain a deeper understanding of Henan folk and camellia culture through the exhibitions. Who knew that one little table could contribute so much to the cultural connotation of the event!

Xin County native photography works present the magnificent beauty of the county. People stopped in front of the pictures to admire the beauty of camellia and local customs. They were eager to know the story behind each photo.

With applause, PAL (The Police Athletic League) junior choir came to the stage. They performed You are Worth Waiting", "Unrealistic Dreams" and "Save the World." The sweet songs led the audience to a climactic applause.

PAL is an organization associated with many police departments across the US. It is New York City's largest independent non-profit youth development organization; many of the activities provided by the organization focus on adolescent self-enrichment, education, and leadership training to help children build strong character. This choir volunteered to perform for ShanCha & Friends Harvard Club Event to help children in the east. In the coming August, they will represent the United States in the annual Dance Festival held in Beijing.We wish them the best of luck!

By the end of the event, the wishing tree had many gold ribbons entrusted with blessings from guests. The big screen announced a new online public charity–“Plant a Camellia Tree Sow the Seed of Love”launching to convey the message of hope.

Hi！Thank you for you watering , I have grown into a little green sapling

Tonight, 

easterners and westerners 

are brought together. 

Tonight, 

beneath the same tree, 

the hope of you and me matures. 

Beneath the sametree, 

love has set off for love.

ShanCha Inc. Participated in the 2017 China Fashion Gala

On Sunday, May 7, ShanCha Inc. along with many of the world's leading brands and celebrities participated the second annual China Fashion Gala co-presented by China Institute and China Beauty Charity Fund.

The China Fashion Gala is a platform designed to show the creativity inspired by China. It aims to bring the spotlight to China’s profound influence in the field of fashion. The funds raised will be used to support the talented new generation of Chinese designers, and in recognition of individuals who brought Chinese design and aesthetics to the forefront of fashion on the global stage.

The 2017 China Fashion Gala is hosted by Yue-Sai Kan, President of China Beauty Charity Fund, and James Heimowitz, President of China Institute. Joe Zee, the Editor-in-Chief of Yahoo! Style is the host of this gala.

2017 China Fashion Gala honoured the world-renowned fashion photographer Chen Man and model industry legend Carmen Dell'Orefice for their outstanding contributions that have placed Chinese design at the forefront of fashion. The Gala also invited consultants and guests, including many well-renowned fashion leaders: Valentino, Vivienne Tam, Christian Louboutin, Zang Toi, Nicole Miller and Valerie Steele.

ShanCha Inc. as a highly socially responsible business, shares the same concept of development and purpose with the China Fashion Gala: "To support the Chinese fashion culture, help more capable Chinese people to realize the fashion dream”. That’s the reason ShanCha Inc. was so actively involved in this charity event.

The camellia oil from ShanCha Inc. hails from the beautiful ancient camellia trees of Xin County in Henan Province, China. These camellia forests are indigenous to the mountains and regenerate on their own. Organic, wild, cold pressed but with limited production. That's why ShanCha Inc. has only 185,000 membership seats available worldwide; it is a special privilege. But in order to provide the greatest support for charity, ShanCha Inc. offered up two three-year Diamond memberships for live auctions. Meanwhile, ShanCha Inc. provided a beautiful and stylish package of 50ml camellia oil as a gift for all the guests. Also, the main courses, which were highly appreciated during the dinner of the gala, were also prepared with ShanCha Inc.'s very own camellia oil.

More importantly, because of the event, more and more celebrities got a chance to learn about this rare treasure, and showed a strong desire to learn more about and try this product. At the same time, they also deeply felt that ShanCha Inc. has a sense of social responsibility and the desire to support young people in China.

There were five auctions in the auction section. Yue-Sai Kan highlighted ShanCha Inc. and explained the birth of camellia oil- the hand-picked, cold pressing process of the camellia seeds. The atmosphere had reached a climax. Then, cued by the elegant music, two screens displayed a one-minute video introducing the ShanCha Brand. The guests were amazed by this stunning video. The auction for the two three-year memberships was also a huge success and finally, these two auctions were captured by two US celebrities at the price of $ 6000 and $ 5500.

The 2017 China Fashion Gala ended with a perfect fashion show from the famous international designer Lan Yu. At the end of the ceremony, every guest held a gift bag from ShanCha Inc. with our 50ml gorgeous camellia oil in it. They all expressed heartfelt praise about the stylish and environmentally friendly, exquisite packaging design.

Since the autumn of 2016 when ShanCha Inc. officially launching the US market, we kept expanding our horizons and the degree of integration into the American mainstream is growing. In the future, we will strive to create more opportunities to more consumers to promote our precious camellia oil, spreading the joy of caring, delivering a healthy lifestyle, and bringing beauty out from the inside.

Joyous and Delectable Sequel

ShanCha and Friends: Joyous and Delectable

The advent of spring is announced
By the sprouts on the branches
Breshly touched by a recent rain
Camellia flowers are the hallmark of ShanCha®
The distinguishing queen
Among the many flowers decorating the salon

On April 27th, 2017, a ShanCha® Membership Exclusive Salon with the theme “Joyous and Delectable” was held at the ShanCha® Club in Manhattan, New York. More than 40 guests were invited for this unique experience.

Stepping into the ShanCha® Club, one immediately sensed its traditional and unadorned style as well as the sensation of spring in the air.

The main dish of “Joyous and Delectable” salon is Japanese fine cuisine. Japanese cuisine is known for healthiness, superior aesthetic and craftsmanship: perfectly in tune with the ShanCha® vision of healthy living.

Wild Warm Mushroom Salad, Yellowtail Jalapeno，Avocado Seabass, Hokkaido Bay Scallops, Teeka Foie Gras... The renowned chef from the famous Japanese restaurant in New York “New Ichiro Sushi” led his team making classic Japanese dishes one after another with camellia oil, live on the spot.

The event distinctively offered a taste appraisal section for guests to personally experience the difference of camellia oil: by individually cooking the same dish with camellia oil and another oil. The guests were quite interested in this demonstration and allowed themselves to assume the role of a connoisseur. It was amazing to see that the same verdict was reached by so many that: Camellia oil not only tasted lighter, but enhanced the original flavour of the food.

Camellia oil has a long history of over 23 centuries that reflects the radiance and beauty of Chinese traditional culture. Twenty-five years old Liupao black tea tastes mild, elegant, unadorned and refreshing… 

“Three Stanzas of Plum-Blossoms” ,“Homeward Bound I Go,” the strings of the Chinese zither vividly depict the towering mountains and flowing water, the music in the room lingering...

The guests followed the wonderful tune to the tea table beside the lute table. The Chinese zither sounded distant and profound. The rhythm quickened suddenly, then for a while slowed down, however it was always enchanting. The scent of the tea was light, yet travelled far, and soothed the minds of all who were present.

The guests quickly shifted from curiosity to captivation. Quietly sitting down, tasting fine food made with camellia oil, drinking clear and rich black tea, and listening to the beautiful music - a truly relaxing moment.

To lead the market, to create a new life style for health and beauty from inside out, is the mission statement that ShanCha Inc. always champions when introducing camellia oil from China to the world. Through the perseverance of ShanCha Inc. since autumn of 2016, American consumers who had never heard of camellia oil previously are gradually beginning to learn about this pure and healthy natural product.

“I think this oil, and all the other upcoming products, are going to make a much healthier American populace.” The words from our guest Mr. Poiesz, who expressed his recognition and expectations for camellia oil, made us extremely proud of the ShanCha® enterprise!

ShanCha Inc. Participate in the 24th Annual NJTLT Gala

The donations may be limited

but our love is not.

It is a samll step

that we hope will move towards

something much larger.

ShanCha Inc.

On March 11th 2017, the NJTLT (National Junior Tennis & Learning of Trenton) held their 24th annual gala at Hyatt Regency Princeton Hotel. ShanCha Inc. is proud to join together with many other companies and people in participating in this charitable cause.

The National Junior Tennis & Learning of Trenton is a nonprofit organization dedicated to raising money for Trenton less fortunate families who can’t afford their children in tennis course. They also focus on academic and life-skills programs promoting values such as physical fitness, perseverance and healthy living through education. Founded in 1975, today NJTLT is one of 300 chapters chartered by the United States Tennis Association Foundation.

A company imbued with a sense of social responsibility, ShanCha Inc. shares a similar vision with NJTLT. We actively participated in the charity event to show our love and support, while also taking the chance to promote ShanCha® camellia oil, so that more Americans can learn about this hidden gem from the mountains which brings enormous benefits to human health, as well as our business concept of environmental protection and community care.

The charity gala organized an auction; members of the community donated items and the money raised by the auction will go towards NJTLT programs. ShanCha Inc. donated several wild organic extra-virgin camellia oils and made many successful bids in the auction, doing our part for the charitable cause of NJTLT.

ShanCha Inc. introduced camellia oil from the poor mountain areas of Xin County in China to the American market overseas. On one hand, we hope to share this rare, natural, healthy cooking oil with American consumers; on the other hand, we aim to use our profit for the protection of the original ecological system and resource of the camellia forest.

To participate in this charity event is a small step towards more active involvement in American social activities to a greater extent, and to introduce the health concept and charitable cause of ShanCha® to more American consumers, but it is also the precious first step! The donations may be limited, but our love is not. It is a small first step that we hope will move towards something much larger.

ShanCha and Friends

ShanCha Inc., a subsidiary of Lingrui Group, launched their camellia oil product line at the Asia Society and Museum in Manhanttan, New York, on the evening of December 4th, 2016. The event offered guests a memorable experience of traditional Chinese culture. Among the attendees included the chairman of Lingrui Group, Mr. Xiong Weizheng, the multi-faceted celebrity, Ms. Kan Yue-Sai, critically acclaimed artist, Mr. Shen Wei, famous film producer and tenured professor from New York University, Ms. Cui Minghui and Tong Ren Tang’s US Marketing Representative, Mr. Charles Sullivan.

Upon walking into the ballroom on the 8th floor of the museum, guests were immediately immersed in a traditional Chinese atmosphere. There was an instant allure to the natural beauty and light fragrance of camellia oil permeating in the air. The event exhibited a mixture of traditional charm and modern elements, which harmoniously bridged modern lifestyle and cultural connotation.      

As a company willing to take on social responsibilities, ShanCha Inc. was founded with a desire to present precious camellia oil to American friends who did not have the opportunity to enjoy its benefits. The mission of ShanCha Inc. is to introduce ShanCha organic camellia oil, originating in China, to American families to provide a better alternative to olive oil. ShanCha Inc. aims at connecting local farmers oceans away to US consumers to establish and maintain a mutually beneficial relationship for many years to come. 

According to historical records, camellia oil has been used in China for over two thousand years. The camellia trees that bear seeds for upon which ShanCha camellia oil is pressed, grow wildly only in the mountainous regions of Henan, China. With an ordinary appearance, the oil is rich in nutrients and other natural elements and especially high in monounsaturated fatty acids, even higher than olive oil. Other edible oils are far behind in terms of health benefits when compared to camellia oil. However, camellia oil has been mainly used in the mountains of certain parts of China for so many years because of poor communication and geographical isolation, so its value has not been fully appreciated by the rest of the world. Camellia oil has gained popularity since people around the world started becoming more aware of their health and the environment. ShanCha Inc.’s efforts has put a new variety on the edible oil market in America. 

Over 180 friends and guests from all walks of life attended the event. The conference commenced with a speech from Mr. Xiong Weizheng, the Chairman of ShanCha’s parent company, Lingrui Group. He began by expressing the most sincere welcome to guests and compared Xin County-ShanCha camellia oil’s origin to the mysterious Shangri-La. He said that camellia trees in that area have a long history growing wild without natural or human-induced pollution and are known as the ‘Trees of Treasure’. ShanCha camellia oil is cold-pressed from the seeds of these prized camellia trees and contains the most potent nutrients even with extremely high cooking temperature, which is better than olive oil and is the best edible oils. Finally, Mr. Xiong addressed the reason for Lingrui Group to become involved in the development of the camellia oil industry and the introduction of camellia oil to the United States and even the world: to help famers in Xin county escape poverty and make nutrient rich camellia oil more accessible. Mr. Xiong also expressed his confidence for the US market outlook and won the audience’s rounds of applause. 

Mr. Chen Yuanming, the general manager of the camellia oil production base, introduced the unique features of ShanCha camellia oil to attendees from a professional point of view: pure wild growth, high quality, hand-picked raw materials and exclusively cold-pressed. The audience reacted enthusiastically when Mr. Chen informed that both ShanCha camellia raw materials and products have China and USDA’s organic certification.

The local catering company, Great Performances, catered the event. Food was prepared with ShanCha camellia oil so that guests could sample its natural flavor. ShanCha Inc. also carefully arranged other activities that provided memorable cultural experiences:

The 3-D portrait paper cutting by Mr. Lu Mingliang was very impressive and attracted a long line of guests. 

Ms. Raid Liu assisted guests with calligraphy, writing on notebooks made of paper with camellia flowers that they were able to keep as a souvenir.  

Ms. An Li presented an incense and tea ceremony, taking guests to experience the beauty and profundity that roots deep in oriental culture. 

Unique musical performance by the Triple-I band combined the Pipa, Erhu, and electric piano to create a new form of music. Triple-I demonstrated that music has no boundaries between language and culture barriers as they infused traditional Eastern and modern Western music to create a captivating new sound. 

During the event, guests had the opportunity to experience a new culture, try delicious food, watch and learn about different Chinese art forms and make new friends. The event provided an insightful and entertaining platform for guests to learn about the history of camellia oil and showed how it can be used to promote a healthy lifestyle. Many friends and guests actively signed up for memberships to join the ShanCha Club.

December 4th was coincidentally Mr. Charles Sullivan’s birthday. ShanCha Inc. ordered a special custom-made birthday cake for him. Everyone sang the happy birthday song together and wished him happiness, health and longevity in a warm and happy scene. 

ShanCha Inc. put a lot of time and money into the event (free for guests) and even had three sweepstakes opportunities for considerable prizes: a Diamond membership, Platinum membership, and Gold membership.  

Prizes with high collection value also included three fine paper fans signed and donated to the event by the famous calligrapher, Ms. Chen Yulian. At the end of the event, everyone walked away with a ShanCha camellia oil gift bag as a gesture of appreciation for coming.  

The guests lingered around as the event came to a close, which is impressive considering how everyone is always so busy and has somewhere they need to go in a large metropolitan city like New York. For guests, this was a one-time opportunity to stop by and get a taste of Eastern culture and try camellia oil for the first time while learning about its various uses and benefits. Those who became members now have a partnership in ShanCha Inc. to aid them in the pursuit of a healthy lifestyle in the future.

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